We don’t need to give any explanation, as you already know how important it is for your buyers to see your product listings first.

But, just to give you a quick overview, here are some of the most praised pros of SEO :

• SEO is the best way to go, if you’ve a tight budget.
• Unlike PPC, organic traffic does not dry up when you stop paying.
• It is not unusual to get into bidding wars with other advertisers, which can drive costs up.
• PPC requires constant investment. Stop spending and traffic dries up
• You’ll have to rely on Amazon’s Bidding Algorithm, even though it’s not clearly defined at all. And if you don’t have any specialist to manage your PPC (especially ours), you won’t be able to predict any spot, even if you’re bidding $10/day. SEO’s different and the algorithm is transparent.

• Once you have established yourself in the organic results, your competitors can’t simply buy their way in (assuming you have done things the right way). It’s almost impossible for them. This can provide a strategic advantage over the competition if they rely on paid search.